These are pages from a booklet that show what kind of character merchandise Walt Disney Productions was offering in 1949. As you know revenues from these products were essential in keeping the company afloat, particularly during the "lean" 1940s. The early 40s presented a very tough time because only Dumbo was profitable (and not by a lot).
It is mind boggling to realize that Pinocchio, Bambi and Fantasia all flopped when first released.
I enjoy studying the quality control over these items. Most of them look actually very nice. There is a vitality and a sense of joy to them.
There are a lot of pages, so here goes:
