Back in 1997, I had the privilege to help kick off a Hercules Mega Mall Tour as a promotional effort for the release of the film. It was a lot of fun, and I remember flying to Atlanta, Georgia with Roy Disney in his private jet. How cool is that!?
The Disney Hercules Mega Mall Tour was a five-month promotional tour that began in February 1997 to promote the release of the 1997 Disney animated film Hercules. The tour included stops in 20 cities across North America and featured a variety of activities, including:
- Ani-Muse-Ment-Show: A multimedia performance with a live singing muse inspired by the five muses from the film
- Learn To Be an Animator: A 10-minute video workshop where kids could follow Andreas Deja, the animation supervisor for Hercules, through the animation process
- Hercules-themed games: Midway games and game booths
- Pegasus carousel: A carousel featuring Pegasus
- Drawing lessons: Lessons on how to draw Hercules
- Merchandise: A variety of Hercules merchandise for purchase
- Cassette giveaways: Mall patrons were given away cassettes of the song "Zero to Hero"
